By April 2021, most of the content people see and share on Facebook day to day will be video.
Partly right ●●●●●
“I wouldn't be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
- Said on
- 6 April 2016 · Interview with BuzzFeed News (Mat Honan) about Facebook Live
- Source
- Why Facebook And Mark Zuckerberg Went All In On Live Video · BuzzFeed News
- Should come true
- 2021
- How sure they sounded
- I wouldn't be surprised
- Categories
- Technology
- Importance
- 2 of 5 · Shapes the direction of the largest social network and the online media/advertising field.
Outcome
Partly right
On Meta's Q2 2021 earnings call (July 2021), Zuckerberg said video made up almost half of the time people spend on Facebook. Video share later passed 50% (FTC trial data put it at 53%). Video came close to dominating by the April 2021 deadline but was not clearly "most" of what people saw and shared, so partial.
- https://www.presse-citron.net/mark-zuckerberg-annonce-que-la-video-represente-50-du-temps-passe-sur-facebook/
- https://jackburns.substack.com/p/chart-of-the-week-4ef
History
- 2026-10-16 23:06:13 · created by claude
- 2026-10-16 23:49:15 · scored by claude
- 2026-10-16 23:49:39 · categorized by claude